Advertising & Promotion Commission
What is the A & P (HMR) Tax?
The Advertising & Promotion tax (referred to as the ‘hospitality’ tax), was established by a Bentonville City Ordinance on October 10, 1995 and levied:
2 percent (2%) tax on the portion of the gross receipts or gross proceeds received from the renting, leasing or otherwise furnishing of hotel, motel, or short-term condominium rental accommodations for sleeping, meeting, or party room facilities for profit in the City of Bentonville, Arkansas, but such accommodations shall not include the rental or lease of such accommodations for periods of thirty (30) days or more.
1 percent (1%) tax on prepared food and non-alcoholic beverage sold by restaurants, cafes, cafeterias, delis, drive-in restaurants, carry-out restaurants, convenience stores, grocery stores delis, and all other establishments in Bentonville engaged in the selling of prepared food and non-alcoholic beverages for on- or off-premises consumption.
Prepared food is food items that are altered by quantity or content:
- any food item that is cooked on the premises by the establishment for sale to a customer:
- a fountain drink would be subject to the tax, whereby a can of soft drink would not;
- meat or cheese sliced by the establishment for customer sale would be taxed, whereas, prepackaged meat or cheese sold to customer as purchased by the establishment from a vendor would not be taxed;
- a pre-packaged bag of nacho chips/potato chips would not be taxed, however, an on-premises prepared serving of nachos (cheese and nacho chips) would be, etc.
Although this is a city tax, state laws govern the makeup of the Commission and set forth guidelines for any expenditure of the funds collected. Payment of the tax is made directly to our office, and any expenditures must be approved by the Commissioners.
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What is a tourism bureau?
Visit Bentonville is a tourism bureau or Destination Management Organization, an organization responsible for promoting, selling, branding, and supporting the City of Bentonville as a desirable travel destination.
What Visit Bentonville Does:
- Attracts visitors: Markets the destination to leisure travelers, event planners, and business travelers.
- Promotes local businesses: Showcases hotels, restaurants, attractions, shops, and cultural sites.
- Boosts the local economy: Drives spending in the community through increased tourism.
- Supports events: Promotes and sales in bringing in conferences, festivals, sports tournaments, and meetings.
- Creates marketing campaigns: Uses advertising, PR, social media, and travel trade relationships to tell our story.
- Provides visitor information: Offers maps, guides, and recommendations online and in person.
- Trusted advisor: Use data and economic insights to support tourism-related public policy, housing challenges, infrastructure
Who Funds It?
Visit Bentonville is funded with a lodging or hotel tax (sometimes called a transient occupancy tax) and prepared food tax, along with public funding, private partnerships, grants, and sometimes memberships from local businesses.