About Visit Bentonville

Visit Bentonville is funded by the Bentonville Advertising and Promotion Commission which was established in 1996. The commission is supported by a 2% tax on lodging and meeting space and a 1% tax on restaurant and dining establishments. The organization's mission is to brand, promote and sell Bentonville as a tourism destination; improving quality of life and stimulating economic development. Visit Bentonville leads the planning of sports, meetings and group tours while also marketing leisure experiences that include arts, cycling, culinary, film, music and aviation. Visit Bentonville also collaborates with tourism offices throughout the state of Arkansas to create positive economic impact while increasing tourism amenities for both visitors and residents.

Become a Partner

Are you a business owner in Bentonville? Let us help promote you to our visitors and residents!

Submit your listing today by clicking this link.

Contact Us

We're here for you!

We'll be happy to assist with the information you need.

Email: Info@visitbentonville.com

Phone: 479-271-9153

Visit Bentonville
406 SE 5th Street, Suite 6 
Bentonville, AR 72712 

Equity Statement

Visit Bentonville is committed to ensuring that our work helps Northwest Arkansas become a more equitable destination so all who travel to our region can enjoy their experience and feel welcome. Download the complete equity statement below. 


Kalene Headshot

Kalene Griffith (she/her) President/CEO

Sheila Burton

Sheila Burton (she/her) Executive Assistant


Julie Drager (2023)

Julie Drager (she/her) Director of Finance

Communications and Marketing

Alison Nation (2023)

Alison Nation (she/her) VP of Communications and Marketing

Mer Headshot

Mer Wilder (she/her) Communications Coordinator Web & eNews

Natalie Leding

Natalie Leding (she/her) Communications Coordinator Social Media & PR


Kim Krutsch (2023)

Kim Krutsch (she/her) Director of Sales

Marlesha Scullawl (2023)

Marlesha Scullawl (she/her) Tourism Services Manager

Jamie Cathey Headshot

Jamie Cathey (she/her) Outdoor Recreation Events Manager

Heather Diebold (2023)

Heather Diebold (she/her) Meeting Sales Manager

Seagan Headshot

Seagan Morrow (she/her) Sports Sales Manager

Morgan Johnson

Morgan Johnson (she/her) Events and Community Services Manager

Tourism Information

Jackie Tabor (2023)

Jackie Tabor Director of Tourist Information

Brianna Nichols

Brianna Nichols Information Specialist