Sam’s millennial grandkids Steuart and Tom Walton, and their OZ Brands venture, pulled off an event that was at once completely novel, psychically unmoored from any known reality, and yet could have only existed in Northwest Arkansas, where middle-of-the-road curatorial tastes meet Mariana Trench-deep pockets. Great music (especially if you like indie rock), amazing production kits (lasers, projectors, top-flight lighting design, immaculate sound quality), 20 large-scale art displays and installations, $9 PBR tallboys at the bar tent, freakin’ gorgeous late summer weather. For about a hundred bucks a day, audiences got to see what sort of toys real money can buy.


Posted on September 27th, 2022, by 4StateNews