BOULDER, COLO. (September 8, 2022) /ENDURANCE SPORTSWIRE/ – PeopleForBikes is excited to announce the keynote presentations for their upcoming SHIFT‘22 conference, taking place October 18-20, 2022, in Bentonville, Arkansas.

Over the course of three days, SHIFT‘22 participants will have the opportunity to network, attend educational sessions and ride world-class mountain and gravel trails across Northwest Arkansas. The conference is surrounded by a week of can’t-miss cycling events, including UCI World Cup cyclo-cross races, Outerbike Bentonville and the Big Sugar gravel race, the final leg of the Life Time Grand Prix, featuring 60 of the nation’s top cyclists.

Centered around creating the bike industry we want to see, the conference will feature morning keynotes followed by immersive, afternoon workshop sessions at iconic venues across Bentonville, including the Crystal Bridges Museum of American Art, Coler Mountain Bike Preserve, the Momentary Contemporary Art Museum and 21c Museum Hotel. In addition, daily pre- and post-conference activities and events will allow attendees to connect with fellow industry peers and celebrate all things bicycling.