"Bertels, 46, is now part of the arts hierarchy of Northwest Arkansas, who will help lead and shape the growth of the region’s cultural economy. This past summer, he was announced as the first director of the Momentary, a new innovative arts venue in development near the 8th Street Market in Bentonville. A satellite project of Crystal Bridges Museum of American Art, the adaptive reuse design will transform a decommissioned Kraft Foods plant into a multi-disciplinary space for visual and performing arts and an artist-in-residency program."