FORMAT festival, co-organized by Roya Sachs, Mafalda Millies and Elizabeth Edelman, with mega-event producers C3 Presents, will open this September in Bentonville.
This fall, a new festival is heading to Northwest Arkansas. Called FORMAT—For Music + Art + Technology— the event runs from September 23 to 25 and promises to bring together various disciplines in the much buzzed-about, culturally vibrant region known as Oz, centered around the city of Bentonville, home to the Crystal Bridges Museum of American Art and its satellite contemporary art space the Momentary, who are official partners.
The festival is also bringing work by some big-name artists to the area. Over three days and nights, attendees can explore immersive art installations, site-specific commissions, and architectural interventions by the likes of Doug Aitken, Nick Cave, Jacolby Satterwhite, Pia Camil, and Marinella Senatore.
FORMAT is organized by the events company Triadic, run by Mafalda Millies, Roya Sachs, and Elizabeth Edelman, in partnership with C3 Presents, producers of Lollapalooza, Austin City Limits Music Festival, Bonnaroo, and the Austin Food & Wine Festival.
Format Festival will take place Friday, September 23–25, in Bentonville, Arkansas.