Bentonville, AK, November 18, 2019—At 8 a.m. CST Friday morning, Life Time opened registration for its newest gravel race, Big Sugar – NWA Gravel, which is set to take place in Bentonville, Ark. on October 24, 2020. Symbolic of gravel racing’s fast-growing popularity and Bentonville’s proven hospitality toward the cycling community, registration was full by 8:05 a.m., a record time for the more than 30 premier athletic events within the Life Time portfolio.
Kimo Seymour, president of Life Time Events and Media, said, “We are honored and humbled that this community—one we consider ourselves fortunate to be a part of—has shown their faith in our newest adventure ride. Among this community of passionate bike riders, we’re just trying to create great experiences that help people live a Healthy Way of Life while having a little fun with their friends.”