Visit Bentonville Promotes the “Spirit of Travel” with Look Ahead to Recovery 

BENTONVILLE, AR (May 4, 2020)— Visit Bentonville is participating in National Travel and Tourism Week (NTTW), the annual celebration of the contributions and accomplishments of the U.S. travel industry. This year's spotlight is resilience and hope in the face of the coronavirus pandemic with the theme: the Spirit of Travel. 

Celebrated annually the first full week in May, NTTW was created by Congress in 1983 to underscore the economic power of travel in the U.S. The 37th NTTW (May 3-9) arrives at an opportune moment to unite the industry, celebrate its indomitable spirit and elevate the role it will play in America’s economic recovery. 

“The city of Bentonville has put their arms around the men and women of our hospitality industry during these extremely challenging days,” said Visit Bentonville President and CEO Kalene Griffith. “What I’ve seen is that the spirit of travel has not been shattered but strengthened. Visit Bentonville is here today, and we will be here for our community and visitors tomorrow.” 

Since in-person events that have been hallmarks of NTTW in years past are not an option this year, Visit Bentonville is leveraging various digital channels to engage this week, including a inspirational video looking to the future entitled, "Imagining our Tomorrows"

For more information on Visit Bentonville, please visit, and visit to learn more about National Travel and Tourism Week 2020. 


About Visit Bentonville

Visit Bentonville is funded by the Bentonville Advertising and Promotion Commission which was established in 1996. The Commission is supported by a 2% tax on lodging and meeting space and a 1% tax on restaurant and dining establishments. The organization's mission is to brand, promote and sell Bentonville as a tourism destination; stimulating economic development. Visit Bentonville leads the planning of sports, meetings and group tours while also marketing leisure experiences that include arts, cycling, culinary, film, music, and aviation. Visit Bentonville also collaborates with tourism offices throughout the state of Arkansas to create positive economic impact while increasing tourism amenities for both visitors and residents.