Bentonville, AR has invested more than $74 million into mountain biking infrastructure in northwest Arkansas. Cycling generates $51 million annually for area businesses, including $27 million from out-of-state visitors.
The COi will take place in the heart of downtown Bentonville, Arkansas at the event venue Record, a renovated mid-century car dealership that still retains style attributes from the period. The venue is located just blocks away from bike shops and Bentonville’s renowned trails and bike paths network.
The Cycle of Influence Summit has been specifically created to generate a convergence of ideas from all aspects of business, marketing, economics, environment and trends that directly or indirectly affect the cycling industry.This is not a trade-show. Other cycling industry events such as the BLC, Sea Otter, Eurobike, CABDA and Outerbikeare still largely retail or consumer-oriented.COi is presenting an agenda of speakers and panels with endemic and non-endemic experts and influencers in their fields.
The presentations will target the ideas, experiences and, practices that can be applied in helping establish a stronger cycling industry and it’s businesses.The cycling industry seems to be constantly focused on what’s going wrong rather than looking ‘outside the pond’ for ideas, advice and, inspiration. We often hear “…the industry is/has been ‘flat’ for a long time”. This event is designed to inspire and inform all those who attend