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On the heels of its inaugural year owning Dirty Kanza, the Life Time team is expanding its off-road portfolio to include a brand new gravel event - The Big Sugar. This event will feature crazy amounts of elevation gain, rugged and loose gravel and the beauty of fall in Northwest Arkansas.
The new event will focus on celebrating the cycling community and is backed by the original Dirty Kanza team, with the addition of Bentonville locals Nat Ross and Gabbi Adams. In addition, we have established a collaboration with Outerbike Bentonville that will mutually escalate both events and make the weekend a complete cycling party!