When I was a young boy, maybe 8 or 9 years old, I would watch the movie Rad over and over again. I was so obsessed with it and would imagine myself as Cru Jones when I'd ride in my neighborhood. The film was full of exciting moves, awesome music, and a plot that showed how a "nobody" could become "somebody." 

Fast forward nearly 20 years. I now have a major passion for film and have a unique opportunity to showcase how awesome new modern mountain bikes are. I combined all these factors for my latest exciting project! I knew that the location was key to this tribute and had to find the perfect place. That is why I picked Bentonville, AR. It's a town full of unique features, endless trail access, and a visual look that is nearly identical to the scenes in Rad!

Once in town and filming, I realized that the city of Bentonville is stoked on mountain biking! The trails are fantastic, and the hype of being the Mountain Biking Capital of the World is real. It's truly something else riding in Bentonville. Great people, great trails, and a whole lot of opportunities for a good time. 

Written by: Braydon Bringhurst

WATCH THE RAD TRIBUTE VIDEO - HERE

LISTEN TO THE EXCLUSIVE NEW AMERICAN TOWN PODCAST INTERVIEW WITH BRAYDON BRINGHURST AND BILL ALLEN - HERE