Program Outline


Join us each Tuesday at 3:00 pm (Central) for 1-hour Zoom Sessions!


To register for all 8 weeks, click here


Week 1: Get a Grip on Media Partnerships

Date: September 1

Description – Cycling media professionals discuss current industry trends, how are cyclists digesting industry news, how do influencers fit into a media strategy, all the riding gear and where do they see the future of cycling


  • Nicole Formosa – Managing Editor @ Bike Magazine
    • Nicole Formosa is the editor-in-chief of Bike Magazine, a position she has held since 2017. Before that, she was the managing editor of Bike for four years, which came after five years as an editor at Bicycle Retailer & Industry News. Nicole studied journalism at the University of Oregon, and has also worked as a TV news producer and a newspaper beat reporter. She lives in southern California with her partner, 1-year-old son and 10-year-old boxer.
  • Gloria Liu – Features Editor @ Outside Magazine
    • Gloria is a journalist based in Boulder, Co, and the Features Editor for Outside Magazine. As a freelance writer, Gloria has been a columnist and editor at large for BICYCLING Magazine, with stories appearing in Men’s Health, Women’s Health, The Red Bulletin, Condé Nast Traveler, Lonely Planet, 5280, BIKE, and other publications. Her work has been recognized with a National Arts and Entertainment Journalism Award. I write about a wide range of topics, from grief and love to the psychology behind why we love getting big air, to the intersection of #MeToo and cycling, to the celebration of the wonderful outliers in our communities. Previously, I was also the features editor at BICYCLING and Runner’s World, as well as the gear editor at BICYCLING. And in a past life worked in digital marketing and has traveled the globe from New Zealand to Honduras and the French Alps.

  • Francis Cebedo – Founder & Editor @ MTBR

Moderator – Travis Napper, Arkansas Tourism Director

To register for week 1, click here


Week 2: You Can Make a Difference!

Date: September 8 

Description – A moderated discussion with industry change-makers. Hear how passion fuels program development and provides solutions toward equity, inclusion, and diversity within cycling.


  • Kristi Mohn – Visionary Women Ride the World & Marketing Manager @ Life Time
    • Kristi Mohn is an Emporia, Kansas native. Having moved away from her hometown after high school, she found herself returning in 1996 with her husband, Tim, to run a local music store. They have made Emporia home for the family since then, along with twins Mason and Sydney and lots of pets and friends over the years. 

      Tim was one of the 34 starters of the first DK in 2006. Kristi and the kids met him at the halfway point to support his 200-mile effort. When all was said and done, she saw an opportunity for Emporia. That feeling grew in 2007, and after the 2008 event, she approached the event organizers to offer help in growing the event. The rest, as we say, is history! 

      Kristi now works to promote the event and wants to see an even more inclusive start line. 

  • Chris Hensley – Executive Director Crested Butte Adaptive Sports Center
    • Christopher grew up in Southern California and graduated from USC with a degree in finance and philosophy. Immediately afterward, he decided to move to a ski town for a season and has been in Crested Butte ever since. Since 1991, he has been with the Adaptive Sports Center, starting out as a Winter Instructor and eventually becoming the Executive Director in 1998. Chris has a level III PSIA certification and is certified as an ABBE challenge course facilitator. Chris is humbled by how much ASC has grown and how many lives the organization will be able to impact thanks to the construction of the Kelsey Wright Building. He enjoys working with a first-class staff that dedicates their time to delivering rocky mountain adventures tailored to the needs of each participant. Chris also serves on the Gunnison County Trails Commission and United States Handcycling Federation Board

  • Iilonga Thandiwe 

    • Iilonga Thandiwe has been active recreational endurance athlete for more than four decades.  In addition to being a finisher of numerous swim, bike, and run events, including multiple Ironman triathlons, he stays active by giving back to his community. He is a triathlon coach, and coaches a Masters swim team in Atlanta, GA. A member of the Metro Atlanta Cycling Club, he has been a strong advocate for sharing information about the life and legacy of world champion cyclist, Marshall Major Taylor.

  • To register for week 2, click here


Week 3 - How USA Cycling is helping communities make informed decisions

Date: September 15  

Description – As a leader in the industry, USA Cycling is taking on the tough challenges and big opportunities, launching American cycling forward in 2020.


  • Kelsey Erickson - Executive Director of Athlete Health & Wellness
    • Kelsey joined USA Cycling as the SafeSport Director in May 2019. Prior to her appointment at USA Cycling, she spent nearly a decade of work in the international anti-doping community. As a student and professional at Leeds Beckett University (UK), Kelsey led and supported multiple global anti-doping research projects, receiving funding from such organizations as the World Anti-Doping Agency (WADA), the International Olympic Committee (IOC) and the International Athletics Foundation (IAF). Her research focused primarily on developing evidence-based anti-doping education interventions and whistleblowing policies and procedures. To do so, she was particularly interested in raising the athletes’ voice and underlining the complexity of doping and whistleblowing in sport. Kelsey’s unique background paved the way for her to assume her current role at USA Cycling, where she is focused on developing and implementing programs aimed at providing holistic and long-term support, development, and protection to USA Cycling members. Her career is motivated by the desire to constantly raise the bar in sporting integrity and athlete welfare practices and procedures from the local event to the international peloton.

      Kelsey completed her BA in Psychology at Biola University (La Mirada, CA) as a scholarship student-athlete (basketball). She then received her MSc and PhD in Sport and Exercise Psychology from Leeds Beckett University (Leeds, UK) where she was a student-athlete in volleyball

  • Dr. Michael Roshon – Chief of Medical Staff for the Penrose – St. Francis Health Services in Colorado Springs, CO. & appointed Chief Medical Officer USA Cycling
    • Dr. Michael Roshon, MD is an Emergency Medicine Specialist and has over 22 years of experience in the medical field. A graduate for Vanderbilt University medical school in 1998.

      Dr. Roshon was appointed Chief Medical Officer for USA Cycling in May of 2020 to lead the organizations medical strategy and initiatives. Dr. Roshon became an invaluable resource for USA Cycling as the onset of the COVID-19 pandemic. Athlete Well-Being Program established in 2019, to support long-term athlete well-being on and off the bike is a critical initiative and primary focus for the organization. Dr. Roshon will lead a team of voluntary physicians know as USA Cycling’s medical advisory group. He will also lead collaboration efforts with the UCI, USOPC, and partners to develop sustained health and wellness (evidence-based) practices for USA Cycling Athletes. 

  • Chuck Hodge – Chief of Racing and Events
    • Chuck joined USA Cycling in 2015 as Technical Director, before moving into his next position as VP of Operations in 2017. He moved into his current role as Chief of Racing and Events in 2018.  Chuck overseas USA Cycling’s National Championships, national series, and officials’ programs, as well as the development of new programs to benefit event organizers and members at all levels. A former competitive cyclist in road, track and mountain bike, Chuck moved into the organizational side of the sport in the late 1990’s. Since then, he has been involved in organizing some of the largest races in the US, holding management positions with the Tour de Georgia, Tour of Utah, Tour of California, US Pro Challenge, and 2015 Richmond World Championships. In addition, he is a UCI International Road Commissaire and still works as an official at races of all levels. Chuck is a recent transplant to Larkspur, Colorado where he lives with his wife and two dogs.

To register for week 3, click here


Week 4 - Riding Out a Pandemic

Date: September 22 

Description – With live cycling events, and programs canceling across the globe due to health concerns over COVID 19, a blend of virtual and in-real-life experiences inspired cyclists from the top professionals in all disciplines to average enthusiasts to maintain a sense of community. Hear how top pros stayed motivated for the season and thought sharing of virtual and in-real-life experiences for our future


  • Nat Tschoban – Marketing Communication Manager @ Zwift
  • Jay Petervary – Adventure Athlete
  • Rebecca Rusch – MTB Hall of Famer
    • Rebecca Rusch is no stranger to pushing the limits of human performance. A multi-decade, multi-sport 7x world champion, Hall of Fame, professional athlete– with no signs of slowing down anytime soon. Her grit, determination, and perseverance has earned her the moniker “Queen of Pain” for a reason. In addition to incredible feats of athletic performance, she’s also an Emmy Award winner, best-selling author, highly sought-after motivational speaker, CEO, event director and founder of a nonprofit in her father’s honor, the Be Good™ Foundation. 

      As a fierce competitor Rebecca repeatedly embraces risk and has reaped countless rewards, but as she continues to evolve, what motivates her most is her ability to inspire and challenge herself and others to Be Good.

To register for week 4, click here


Week 5 - A Hub for Innovation

Date: September 29  

Description – A discussion of trail development, innovation, modern experiences, entrepreneurship, hospitality, and public/private partnerships with community leaders from the Mountain Biking Capital of the World.


  • Kalene Griffith – President/CEO @ Visit Bentonville
    • Kalene Griffith is the president and CEO of Visit Bentonville, which promotes the city of Bentonville, Arkansas, as a world-class travel destination. Griffith is a lead advocate for growth in her community within the arts, cycling, bike trails, culinary, music, aviation, meetings and sports. Her strategy is to create an environment of collaboration that fosters growth and encourages partnerships for success.

      Griffith played competitive softball at the Dodge City Community College and rugby at Kansas State University. She started her community-focused career at the Dodge City Parks and Recreation as the Adult Sports Coordinator, which led to her being hired years later as the president and CEO of Visit Bentonville in 2005. As the mother of a competitive athlete, ranging from soccer and basketball to softball, she continues to witness firsthand the experience of tourism in other cities as she travels to attend her daughter's softball games and tournaments.  

      Governor Asa Hutchinson appointed her to the Arkansas State Parks, Heritage and Tourism Commission. She is a board member of the Southeast Tourism Society,  Arkansas Hospitality Association Travel Council, Arkansas Association of Convention Visitors Bureau, Bentonville Chamber of Commerce, Downtown Bentonville, Inc., Bentonville Public Arts Advisory Board, Bentonville History Museum, Dress For Success, and Amazeum Children's Museum.

      She has been awarded the 40 under 40 by the Arkansas Business Journal, the Northwest Arkansas Business Journal C-Suite Award, and named one of AY Magazine's Intriguing Women of the Year 2019.

      She currently resides in Bentonville with her husband, John, their children, son, Keegan (21), and daughter, Keelah (19).

  • David Wright – Director Bentonville Parks and Recreation
  • Gary Vernon – Program Officer @ Walton Personal Philanthropy Group
  • Graham Cobb – President/CEO Greater Bentonville Area Chamber of Commerce
    • Graham Cobb stank at sports, so he played in punk rock bands to learn teamwork.  He Spent 20+ years earning a PhD in Pizza before heading to Arkansas Business to learn how to engage an audience with content in order to find customers to help local and national businesses. In late 2013 he entered the Chamber world as COO of the Little Rock Regional Chamber and is currently the President and CEO of the Greater Bentonville Area Chamber of Commerce where he gratefully serves the community that is home to the world’s greatest Adventurepreneur, Sam Walton. Cobb relishes this quality of life as it provides him time to chase fast folks on mountain bikes, enjoy a great meal with his amazing wife Lisa, and soak up precious moments with William (10) and Sissy (7) searching for painted rocks, exploring on family rides and immersing themselves in creativity on the Crystal Bridges art trail and campus of The Momentary.

  • Suzanne Grobmyer - Executive Director of Arkansas State Parks and Recreation Foundation 

    • Suzanne Grobmyer is responsible for the strategy, communications, operations and philanthropic efforts of the Foundation. Prior to her work with the Foundation, Grobmyer spent over a decade in the nonprofit and fundraising sectors. During her tenure, Grobmyer has led the Monument Trail partnership with Arkansas State Parks focusing the work on building outstanding outdoor recreation experiences while opening parks to new and evolving groups of people across our state. Today, Monument Trails have been developed in four parks (Hobbs State Park—Conservation Area, Mount Nebo State Park, Pinnacle Mountain State Park and Devil’s Den State Park) and span 63 miles and counting. The experience along the trails intersect natural and historical beauty with art and architecture in some of the most storied and beloved outdoor spaces. Suzanne resides in Little Rock with her husband, Andrew, their daughter, Margaret and son, George

To register for week 5, click here


Week 6 - The Great Bike Boom

Date: October 6  

Description - PeopleForBikes discusses the state of the bike industry and shares where cycling communities are headed and how you can encourage more people to get involved


  • Jenn Dice – CEO PeopleForBikes
    • Jenn Dice has been a leader for bikes, the outdoor industry, women’s initiatives and public lands and conservation efforts for nearly two decades. An avid endurance mountain biker, Jenn has completed the Leadville Trail 100 14-times and was the first woman to hike up and mountain bike down Mount Kilimanjaro. 

      Jenn worked at the International Mountain Bicycling Association for more than a decade where she created the organization’s government affairs program. During that time, she was included on Outside Magazine’s “Power List” of the top 25 people that influence the world outside and was inducted into the Mountain Bike Hall of Fame. 

      Jenn joined PeopleForBikes in 2013 and created the PeopleForBikes Business Network — a federal, state, and local policy program to increase funding and access for bikes nationwide. Having assumed her new role as president and CEO of PeopleForBikes in July of 2020, Jenn is ready to lead the bike industry. Working to position bikes both federally and locally as an essential and prominent part of COVID recovery and addressing racial injustice and creating a positive change both within the bike industry and at large, Jenn is energized by the work ahead. 

  • Morgan Lommele – Director of State & Local Policy PeopleForBikes
    • Morgan Lommele is the State + Local Policy Director at PeopleForBikes, in charge of reviewing laws and policies from all 50 states to ensure bike industry leadership in legislative and regulatory affairs that affect the industry. For five years, she has also managed the initiative to improve local, state, and federal e-bike and eMTB laws and policies. A policy analyst by trade with 15 of years of experience in government, non-profit, and consulting fields, Morgan holds an M.S. in Environmental Policy and Management from the University of Denver and an undergraduate degree from the University of Colorado. Thanks to more than 10 years working in cycling advocacy, Morgan has worked on state and local issues, and biked, in almost all 50 states. Morgan spends all free time outside mountain biking, bike touring, traveling, skiing, and running.

To register for week 6, click here


Week 7 

Date: October 13  

Panel Special guest!

To register for week 7, click here


Week 8 - A Tale of Two Mountain Bike Focused Non-Profits

Date: October 20   

Description –. How IMBA and NICA joined forces to provide space to fulfill both organizations' missions and visions and create more urbanized trail networks for more American’s.


  • Kent McNeil – CEO International Mountain Bicycling Association
  • Steve Matous – President National Interscholastic Cycling Association
    • Steve brings a wealth of nonprofit management and strategic consulting experience in both the for-profit and nonprofit sectors, including serving as Executive Director at Outward Bound USA and CEO of Entre-Prises USA Inc.  Outward Bound’s emphasis is on development of character, leadership, and a sense of service, using the wilderness and outdoor activities to promote health, self-confidence, teamwork, and community to 35,000 students each year. Entre-Prises USA is part of the worldwide Entre-Prises corporation and in 1983 was the first company to commercialize the design, manufacture and installation of artificial rock climbing holds and building of indoor climbing gymnasiums. Founded in 2009, the National Interscholastic Cycling Association (NICA) develops mountain biking programs for student-athletes across the United States. As President, Steve reports to the Board of Directors and serves as chief executive of NICA and, in partnership with the Board, is responsible for the overall success of the organization. NICA’s President is responsible for management and day-to-day operations of the organization. The VP of Finance & Administration, VP of Development & Strategic Partnerships, and VP of Programs all report directly to the President.

To register for week 8, click here